Sandra Bakker
Commercial ambition. Operational clarity. A genuinely global perspective.
I help tech companies and organizations building digital products turn ambitious ideas into scalable growth. I build the commercial foundations, ecosystems, (remote) teams and ways of working needed to bring products to market and scale them across markets.
What I bring
GTM & Ecosystems
Building commercial propositions, go to market strategies and ecosystems. Connecting customers, partners, channels and internal capabilities to create sustainable growth.
Scaling your business
Turning early traction into scalable growth. Building the commercial foundations, structures and ways of working needed to expand across markets.
Leading international & Remote teams
Leading distributed teams across markets, cultures and time zones. Creating clarity, alignment and ownership while keeping people connected to a shared ambition.
Program management
Designing programs that turn complex, cross functional ambitions into execution. Bringing the structure, momentum and accountability to deliver them, from idea to impact.
I work with technology and SaaS companies building new products, from startups to scale ups and corporates.
I believe sustainable growth comes from building something that truly matters to the people you serve. I'd love working with companies and people who bring ambition, innovation and purpose to making a positive impact on the world.
Where it comes from
Built through experience across very different tech and SaaS companies, markets, and stages of growth.
Built commercial functions from zero, more than once.
Big Tech, SaaS and scale-up experience.
Led remote teams across EMEA, APAC and the US.
Combined strategic leadership with hands-on execution.
Where I work
Based in Amsterdam, the Netherlands and St. Martin in the Caribbean, I work across European and US time zones.
I work where the work is most effective. Most of the time, that means working remotely. When being there matters, I come to you.
Two ways to bring this in
Fractional Leadership
I step in where you need additional leadership without adding a full time executive.
Strategic Project
A focused engagement to solve a specific challenge from start to finish, with a clear goal, clear ownership and a clear outcome.
Giving back
I make 5 hours a week available to NGOs and startups for mentoring and strategic support, free of charge.
Let's build something together.
If you are navigating a growth challenge, building something new, or preparing for your next stage of international expansion, I would love to hear what you are working on.